Samantha Mansfield has spent 20 years and counting in the tax and accounting industry. She has worked with accounting firms of every size to help them build a practice that is future proofed for success. She has the distinction of being recognized as one of Accounting Today’s Top 100 Most Influential People in Accounting twice, in 2016 and 2018; she has also appeared three times on CPA Practice Advisor’s “40 Under 40” list. But that’s not all, she is a 2018 winner of The Most Powerful Women in Accounting Award, jointly administered by the American Institute of CPAs and CPA Practice Advisor. Samantha is your go-to person for making your business a tech-pro and scaling your firm.
“What I observed over the last 20 years is that there is definitely some hesitancy in firms of what does all this technology mean and concerns that this is really diminishing their value. What I think is that there is certainly a good groundswell of practitioners that very much identify their opportunity and by leveraging the technology it really allows them to more engage with their clients.”
“Social media is something that is wildly successful and yet at the same time it is something that I think people continue to grapple with as well. And I think part of that challenge is just like we said with the technology, the social media platforms change and how you engage with the change and that can possibly sound frustrating. What’s the formula there too?”
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