Marketing Your Firm’s Tax Services During the Off-Season

As an accountant in the UK, you likely know the busy season all too well – the months leading up to the tax filing deadline can be overwhelming with long hours and intense pressure to get everything done in time. But what about the off-season?

While it may be tempting to kick back and relax, this downtime can actually be a great opportunity to market your practice and attract new clients. Irrespective of your firm’s capacity to take on work during the busy season, additional clients can open new revenue streams for your firm. The additional work can be delegated to a tax outsourcing services provider.

In this blog, we’ll explore some marketing ideas for tax businesses during the off-tax season, so you can make the most of this valuable time and set yourself up for success in the future.

Tip #1: Develop Targeted Content

Content is a powerful tool to capture your target audience’s attention during the off-season. Consider creating content that speaks to the needs and concerns of your potential clients.

For example, you may want to write blog posts or create videos providing tips on managing personal finances or advice on starting a business.

Research what content resonates with your audience and look at your competitors’ and tax preparation outsourcing provider’s content strategies.

Tip #2: Utilise Social Media

Social media has a tremendous reach, which makes it one of the most effective platforms for reaching out to your audience for marketing tax services.

Use social media platforms such as LinkedIn, Twitter, and Facebook to promote your services, engage with potential clients, and share valuable content. Consider running targeted social media ads to reach new audiences.

Tip #3: Attend Networking Events

The period from April to September is ideal for accountancy firms seeking to make new connections, attract new clients, or outsource tax preparation services. This is a time when several high-profile accounting events, such as Accountex, are organised all across the UK.

Look for industry-specific events where you can meet potential clients face-to-face. Attend the informative sessions at these events, bring business cards, and be prepared to talk about your services and expertise.

Tip #4: Offer a Free Consultation

The off-season is a great time to let potential customers test your services, as your tax professionals would have the capacity. Therefore, it is a good idea to consider offering a free consultation to potential clients during this period.

This can be a great way to build relationships and demonstrate your expertise amid the relatively lesser off-season work. Although the prospects may not need your services right away, a productive trial will help them remember your firm when the tax season sets in.

Tip #5: Leverage Email Marketing

Sending emails is easily one of the most effective and cost-efficient ways of reminding your target audience about your presence. Let’s look at some interesting statistics.

Further, studies suggest that the ROI for email marketing is an astonishing $36 for every dollar spent.

Use email marketing to stay in touch with current and potential clients. Send out newsletters, updates on industry trends, and other valuable content to keep your brand top-of-mind.

Just like accountancy practices like yours, tax outsourcing companies regularly send emails to their customers and prospects. So, chances are that you may have received such emails too. Scan your inbox and take inspiration from these emails. You may also use this medium to inform your audience about the exciting happenings in your firm, the latest discounts and offers, new products and service launches, and much more.

Tip #6: Invest in Search Engine Optimisation (SEO)

A lot of individuals and small businesses use search engines to look for providers to prepare and file their tax returns. So, building a strong search engine presence is essential to get your business found when your audience looks for it.

Ensure your website is optimised for search engines by using relevant keywords in your content, optimising your website’s structure and layout, and building high-quality backlinks.

By implementing these strategies during the off-season, accountants in the UK can successfully market their firms to potential clients, build their brands, and position themselves for future growth.

Creating Capacity for the Tax Season

The off-season is a great time for accountants to build relationships with clients. But how do you handle the additional clients and workload during the peak season?

The busy season can be stressful and soon get out of hand with additional responsibilities on the card. This is why it is important to create enough capacity in advance to navigate the season efficiently. The off-season is not just an ideal time to connect with prospective clients but also to foster relationships with your offshore tax preparation provider.

Just like your firm, outsourcing companies, too, reach out to growing practices like yours during the off-season. You will also meet prospective outsourcing partners at accounting seminars and events. Connect with these providers and discuss any potential opportunities with them. It is always a wise idea to have backups ready instead of starting to look for a partner at the onset of the peak season.

Finding a tax outsourcing partner may not be easy, but you can foster a highly successful association with one with the right approach.

Curious to know more about outsourcing tax return preparation with us? Call us at +44 208-146-0808 or email us at [email protected] to speak to an outsourcing expert. To check out some of our other services, log on to Outsourced Accounting, Bookkeeping, and Payroll Services | QXAS UK.