
In this time and age, technology influences consumer behaviors such as spending and budgeting power. Of course – from booking air tickets and buying groceries with just a few taps on the mobile screen to running a house (ever heard of Google Home?), technology has made everything possible and convenient for the 21st century consumer!
According to a recent survey by AICPA, 98% of millennials and 96% of Generation Xers have used (and use) personal technology (such as mobile apps) to make a purchase. Forty-seven per cent of the survey respondents insist technology helps them better budget their finances.
So you see – consumers have embraced technology with open arms and are implementing it in their daily routine. While the B2C industry is thriving due to amplified use of the internet, the B2B spectrum hasn’t been ignored either; and the accounting industry is proof of that!
Talking of CPAs, technology has also made their jobs easier. Tasks revolving around verifying ledgers and books and maintaining financial reports are mostly handled by special accounting tools and software.
While technology has left little room for human errors in the accounting world, it is equally important for CPAs to keep up with the up-and-coming technologies to stay insightful and to be able to assure and advice their clients better.
AICPA’s Assurance Services Executive Committee (ASEC) meeting, held sometime back, discussed services that accounting firms may have to provide to their clientele and third parties in the near future. Have a read:

Gaurav Bhansali is the VP of US Operations at QXAS and in his current role, he partners with firms to transform how tax and accounting services are delivered. He’s a licensed US CPA and EA with prior experience at EY, and he focuses on automation, process improvement, and AI-led solutions that make outsourcing smarter and more effective.
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