{"id":9963,"date":"2026-06-24T10:02:12","date_gmt":"2026-06-24T10:02:12","guid":{"rendered":"https:\/\/qxaccounting.com\/usa\/?page_id=9963"},"modified":"2026-06-29T13:15:43","modified_gmt":"2026-06-29T13:15:43","slug":"finance-operations-for-growing-dental-groups-copy-copy","status":"publish","type":"page","link":"https:\/\/qxaccounting.com\/usa\/marketing-services-for-cpa-firms","title":{"rendered":"Marketing operations for CPA Firms"},"content":{"rendered":"    <section class=\"bannerstyle1\">\r\n        <div class=\"container\">\r\n            <div class=\"row d-flex align-items-center justify-content-between\">\r\n            <div class=\"col-xxl-5 col-lg-6 d-flex flex-column align-items-start\">\r\n            <h1>More qualified clients for your firm without depending on referrals or partner hustle<\/h1>\n<p>A done-for-you marketing engine built for CPA and accounting firms, by a team that has supported 350+ firms with their accounting, tax, and finance operations for over 20 years.<\/p>\n            <\/div>\r\n            <div class=\"col-lg-5 offset-xxl-2 offset-lg-1 align-self-center d-none d-lg-block\">\r\n                <div class=\"imageboxkk\">\r\n                    <img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/06\/Banner-Image-7.webp\" alt=\"Man wearing glasses and a denim shirt uses a tablet at a wooden kitchen table, smiling, with a mug and potted plant nearby.\"\/>\r\n                <\/div><\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n<section class=\"section\" id=\"inquiry\">\r\n<div class=\"container\">\r\n       <div class=\"row justify-content-center\">\r\n        <div class=\"col-lg-7 col-xxl-8 se-style1 text-center text-sm-center\">\r\n            <h2>The Hidden Disconnect Behind CPA Firm Marketing<\/h2>\n        <\/div>\r\n    <\/div>\r\n        <div class=\"row justify-content-center\">\r\n        <div class=\"col-xxl-10 col-lg-11\">\r\n            <div class=\"row g-4\">\r\n                <div class=\"col-md-6 tysubox se-style1 lastppb0 tysuboxcu1\">\r\n                    <p>Your CPA firm may be investing time and money into marketing, but if it is not attracting the right opportunities, the effort is disconnected from the growth you are trying to achieve.<\/p>\n<p>That usually happens when:<\/p>\n<div>\n<ul>\n<li>Marketing is busy, but not focused on the clients your firm actually wants<\/li>\n<li>Partners have different views on which services should be promoted<\/li>\n<li>Content gets published, but it does not start enough sales conversations<\/li>\n<li>Enquiries come in, but too many are low-fit or price-sensitive<\/li>\n<li>Reports show clicks, posts, and traffic, not signed opportunities<\/li>\n<li>Your team spends time on marketing, but growth still feels unpredictable<\/li>\n<\/ul>\n<p>We helps CPA firms turn this scattered effort into a clearer path to better-fit clients, stronger enquiries, and less dependence on referrals.<\/p>\n<\/div>\n                <\/div>\r\n                <div class=\"col-md-6\">\r\n                    <div class=\"ps-0 ps-lg-0 ps-xxl-5\">\r\n                        <div class=\"csdetform p-4 rounded-3\" style=\"background: #E5F7FD; min-height: 330px;\">\r\n                                                                                      <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                                                <script>\r\n                                                hbspt.forms.create({\r\n                                                    portalId: \"9427973\",\r\n                                                    formId: \"df63e30a-070d-43ff-8d25-2cff372041bb\",\r\n                                                    region: \"na1\"\r\n                                                });\r\n                                                <\/script>\r\n                                                            <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\n\n<section class=\"section pt-0\">\r\n<div class=\"container\">\r\n<div class=\"row justify-content-center\">\r\n<div class=\"col-lg-7 col-xxl-8 se-style1 text-center text-sm-center\">\r\n   <h2><span class=\"TextRun SCXW67271872 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW67271872 BCX8\" data-ccp-parastyle=\"heading 2\">How QX helps your firm grow<\/span><\/span><span class=\"EOP Selected SCXW67271872 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:261,&quot;335559739&quot;:261,&quot;335559740&quot;:300}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW2434728 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW2434728 BCX8\">Six things we do to help your firm grow predictably.<\/span><\/span><\/p>\n<\/div>\r\n<\/div>\r\n<div class=\"row justify-content-center\">\r\n<div class=\"pbfpbs se-style1 qxcas\">\r\n             <ul>\r\n                                <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/ManagedFTEModel1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Ideal Client Clarity<\/h5>\r\n                        <h6>Sharpen what your firm stands for \u2014 beyond &#8220;tax and audit&#8221; \u2014 so the right clients recognize you first.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                                        <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/Four-EyedReview1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Put Margin First<\/h5>\r\n                        <h6>Focus on the industries and services that drive growth, so spend stops spreading thin.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                                        <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/TechIntegration1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Attract the Right Clients<\/h5>\r\n                        <h6>Focus campaigns on CFOs and business owners, not generic website traffic.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                                        <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/ScaleWithoutRisk1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Put Expertise to Work<\/h5>\r\n                        <h6>Turn partner expertise into content that builds authority &amp; wins bigger opportunities.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                                        <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/TrustedbyLeaders1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Measure Growth<\/h5>\r\n                        <h6>Track every lead from first enquiry to signed client with clear reporting.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                                        <li>\r\n                        <span><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/TrainedProfessionals1.svg\" alt=\"\"><\/span>\r\n                        <div>\r\n                        <h5>Fit Into Your Setup<\/h5>\r\n                        <h6>Work alongside your team, agency, and tools. No rebuild. No replacing anyone.<\/h6>\r\n                        <\/div>\r\n                    <\/li>\r\n                             <\/ul>\r\n        \r\n<\/div>\r\n<\/div>\r\n<div class=\"pt-4 pt-md-5 text-center\">\r\n    <a target=\"\" href=\"#first30day\" class=\"bu-style1 go-to-quoteform\">See how this fits your marketing operations<\/a>\r\n<\/div>\r\n<\/div>\r\n<\/section>\n\n<section class=\"section pt-0\">\r\n<div class=\"container\">\r\n<div class=\"row justify-content-center\">\r\n<div class=\"col-lg-7 col-xxl-8 se-style1 text-center text-sm-center\">\r\n   <h2><span class=\"TextRun SCXW84499141 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW84499141 BCX8\" data-ccp-parastyle=\"heading 2\">Is<\/span><span class=\"NormalTextRun SCXW84499141 BCX8\" data-ccp-parastyle=\"heading 2\"> this relevant <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW84499141 BCX8\" data-ccp-parastyle=\"heading 2\">for<\/span><span class=\"NormalTextRun SCXW84499141 BCX8\" data-ccp-parastyle=\"heading 2\"> your firm?<\/span><\/span><span class=\"EOP Selected SCXW84499141 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:261,&quot;335559739&quot;:261,&quot;335559740&quot;:300}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW131926247 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131926247 BCX8\">Recognizing this is the easy part. Fixing it is where most firms get stuck and where we come in.<\/span><\/span><\/p>\n<\/div>\r\n<\/div>\r\n<div class=\"row justify-content-center g-4\">\r\n                               <div class=\"col-md-6 col-lg-3\">\r\n                                <div class=\"gapbox\">\r\n                                <div class=\"gapboxin\">\r\n                                <div class=\"gapboxin-icon\" style=\"background: #fa9223;\"><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/Firm11.svg\" alt=\"\"><\/div>\r\n                                <h6>Growth still depends on partner relationships and referrals <\/h6>\r\n                                <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                                   <div class=\"col-md-6 col-lg-3\">\r\n                                <div class=\"gapbox\">\r\n                                <div class=\"gapboxin\">\r\n                                <div class=\"gapboxin-icon\" style=\"background: #f05965;\"><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/Firm21.svg\" alt=\"\"><\/div>\r\n                                <h6>Marketing spend keeps increasing, but you can&#8217;t tie it to revenue <\/h6>\r\n                                <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                                   <div class=\"col-md-6 col-lg-3\">\r\n                                <div class=\"gapbox\">\r\n                                <div class=\"gapboxin\">\r\n                                <div class=\"gapboxin-icon\" style=\"background: #5b83f2;\"><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/Firm31.svg\" alt=\"\"><\/div>\r\n                                <h6>Partners disagree on which clients or services to prioritize <\/h6>\r\n                                <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                                   <div class=\"col-md-6 col-lg-3\">\r\n                                <div class=\"gapbox\">\r\n                                <div class=\"gapboxin\">\r\n                                <div class=\"gapboxin-icon\" style=\"background: #b070e4;\"><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/Firm41.svg\" alt=\"\"><\/div>\r\n                                <h6>Your team is busy posting content, but pipeline is dry <\/h6>\r\n                                <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n<\/div>\r\n<\/div>\r\n<\/section>\n\n    <section class=\"ctabox1\">\r\n    <div class=\"container\">\r\n    <div class=\"row align-items-center justify-content-between height\">\r\n    <div class=\"col-xxl-6 col-lg-7 py-5 text-center text-lg-start\">\r\n    <h3>Does any of this sound like your firm?<\/h3>\r\n    <a target=\"\" href=\"#inquiry\">Explore how this could work for your firm<\/a>\r\n    <\/div>\r\n    <div class=\"col-lg-5 text-center d-none d-lg-block\"><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/07\/sp41.png\" alt=\"\"\/><\/div>\r\n    <\/div>\r\n    <\/div>\r\n    <\/section>\r\n\r\n    \n\n<section class=\"section dayplan\">\r\n<div class=\"container position-relative\">\r\n<div class=\"row justify-content-center\">\r\n<div class=\"col-lg-8 se-style1 text-center text-md-center\">\r\n   <h2 id=\"first30day\">Your first 30 days with QX<\/h2>\n<p>A clear path from audit to action.<\/p>\n<\/div>\r\n<\/div>\r\n<div class=\"threesteps2 \">\r\n<ul class=\"threesteps2-list\">\r\n                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/dayplan11.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5>Week 1<\/h5>\r\n                        <p>Diagnose &#8211; Audit positioning, ICP, services, content, and pipeline performance<\/p>\r\n                     <\/li>\r\n                                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/dayplan21.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5>Week 2<\/h5>\r\n                        <p>Prioritize &#8211; Find growth gaps, prioritize ROI, &amp; align partner priorities<\/p>\r\n                     <\/li>\r\n                                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/dayplan31.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5>Week 3<\/h5>\r\n                        <p>Activate &#8211; Launch campaigns, content, and reporting with full partner visibility<\/p>\r\n                     <\/li>\r\n                                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/03\/dayplan41.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5>Week 4<\/h5>\r\n                        <p>Standardize -Track growth metrics and build a more predictable pipeline\r\n <\/p>\r\n                     <\/li>\r\n                    <\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/section>\n\n<section class=\"section whyqx\">\r\n<div class=\"container\">\r\n<div class=\"row g-4\">\r\n<div class=\"col-md-4\"><div class=\"se-style1 se-style1-cu2\"><h2>Why CPA firms trust us \u2014 even with marketing &nbsp;<\/h2><\/div><\/div>\r\n<div class=\"col-md-8\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\">\r\n<div class=\"pb-4 se-style1 lastppb0\">\r\n<p>We&#8217;re not a marketing agency that&#8217;s trying to &#8220;understand&#8221; CPA firms. <br>We are the team that 350+ accounting and professional services firms already trust with their core work like accounting, tax, audit support, and finance operations every single day. &nbsp;<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-md-6\">\r\n<div class=\"pb-4 se-style1 lastppb0\">\r\n<p>That means when we build your marketing strategy, we&#8217;re not starting from scratch. We already understand how buyers evaluate accounting firms, what partners care about, the language clients respond to, the seasonality of firm growth, and which services drive the strongest margins. It&#8217;s insight built from supporting accounting, tax, audit, and finance operations every day, not from learning the industry after the fact.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"row g-4 pt-2 pt-md-5\">\r\n<div class=\"col-md-4\"><div class=\"se-style1 se-style1-cu2\"><h2>Trusted across professional services &nbsp;<\/h2><\/div><\/div>\r\n<div class=\"col-md-8\">\r\n<div class=\"row\">\r\n                    <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>20+<\/h3><p>managing accounting, tax, and finance operations for firms&nbsp;<\/p><\/div><\/div>\r\n\r\n                            <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>350+<\/h3><p>supported globally&nbsp;<\/p><\/div><\/div>\r\n\r\n                            <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>3000+<\/h3><p>professionals across 6 global centres&nbsp;<\/p><\/div><\/div>\r\n\r\n                            <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>140,000+<\/h3><p>projects delivered annually&nbsp;<\/p><\/div><\/div>\r\n\r\n                            <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>Zero<\/h3><p>data breaches in 20+years&nbsp;<\/p><\/div><\/div>\r\n\r\n                            <div class=\"col-sm-4\"><div class=\"pb-4 se-style1 lastppb0 trustnumber\"><h3>SOC-2<\/h3><p>compliant ISO 27001; 9001 certified &nbsp;<\/p><\/div><\/div>\r\n\r\n            <\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\n\n\n\n<section class=\"section dayplan\">\r\n<div class=\"container position-relative\">\r\n<div class=\"row justify-content-center\">\r\n<div class=\"col-lg-8 se-style1 text-center text-md-center\">\r\n   <h2><span class=\"TextRun SCXW23444506 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW23444506 BCX8\" data-ccp-parastyle=\"heading 2\">See how this applies to your firm<\/span><\/span><span class=\"EOP Selected SCXW23444506 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:261,&quot;335559739&quot;:261,&quot;335559740&quot;:300}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW100914608 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100914608 BCX8\">In a short conversation, <\/span><span class=\"NormalTextRun SCXW100914608 BCX8\">we&#8217;ll<\/span><span class=\"NormalTextRun SCXW100914608 BCX8\"> walk through:<\/span><\/span><span class=\"EOP Selected SCXW100914608 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<\/div>\r\n<\/div>\r\n<div class=\"threesteps2 \">\r\n<ul class=\"threesteps2-list\">\r\n                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/02\/delivery.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5><\/h5>\r\n                        <p>What can improve now and what needs deeper change<\/p>\r\n                     <\/li>\r\n                                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2025\/04\/manage_accounts.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5><\/h5>\r\n                        <p>How to shift into structured marketing <\/p>\r\n                     <\/li>\r\n                                          <li class=\"threesteps2-list-item\">\r\n                        <span><i><img decoding=\"async\" src=\"https:\/\/qxaccounting.com\/usa\/wp-content\/uploads\/sites\/3\/2026\/02\/hotel_class_40dp.svg\" alt=\"\"><\/i><\/span>\r\n                        <h5><\/h5>\r\n                        <p>Where your marketing is generating activity but not pipeline <\/p>\r\n                     <\/li>\r\n                    <\/ul>\r\n<\/div>\r\n<div class=\"pt-4 pt-md-5 text-center \">\r\n    <a href=\"#inquiry\" class=\"bu-style3 go-to-quoteform\">Talk to our team<\/a>\r\n<\/div>\r\n<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":73,"featured_media":10020,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/home-new.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9963","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/pages\/9963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/comments?post=9963"}],"version-history":[{"count":32,"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/pages\/9963\/revisions"}],"predecessor-version":[{"id":10026,"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/pages\/9963\/revisions\/10026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/media\/10020"}],"wp:attachment":[{"href":"https:\/\/qxaccounting.com\/usa\/wp-json\/wp\/v2\/media?parent=9963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}