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Topics: Accounting, Practice strategy

Why is this the right time to develop niche or specialty?

2 MIN READ | Posted on July 14, 2020

Why is this the right time to develop niche or specialty?

The Covid-19 pandemic and the subsequent business restrictions have created a challenging business environment for almost all types of businesses. As local businesses have closed and tens of millions have been subjected to social distancing, everyone is seeking services and products online. The lessons learned during the early stages of this pandemic have helped accounting firms realize the importance of developing niche or specialty areas to survive and thrive. And cost-effective offshore accounting services can further help by allowing you to focus more of your resources and time on high-return tasks.

Benefits of Developing a Niche

There are many reasons for developing a niche in this time of the pandemic. In fact, it can also continue to reap benefits for you in a post-pandemic era.

Specialize in Area of Interests

When you specialize in a specific area, you get the option to pick the clients you would like to work with. In other words, you could work with companies that operate in specific industries of your choice. If you have more in-depth knowledge in a sector, you are more likely to excel in the quality of services that you provide.

Earn More

Another advantage of specializing in a niche area is that it gives you the freedom to demand a higher fee for your services. Your clients will see that you are the specialist in the areas that they need your services in. This will encourage them to pay more for your services. Outsourcing accounting work to India can help you focus on areas that you specialize in.

When it comes to specialized services, price is a less important factor. Higher quality services matter the most. The result is greater profits for both you and your clients.

Competitive Edge

As a niche accounting firm, specialization can give you a competitive edge compared to other general accounting companies. Each industry has its unique methodologies of doing business, regulations, and trade practices. Your specialization in one or more industries can give you an edge that will always be in great demand. When your team understands these nuances, your practice will become more desirable. The result is that your firm will stand out from the competition.

Greater Efficiency

When outsourcing work for chartered accountants, you get the time and resources to learn the nuances of specific industries. The result is that your operations can become more efficient. It can take accounting firms months or years to learn everything about niches like real estate, legal, healthcare, and other business areas. When you specialize in the accounting practices of a niche, it becomes possible to complete tasks quickly and more efficiently.

Choosing a Specialization Area

Selecting a specialization requires lots of self-assessment about your areas of interest. Identify opportunities in different industries. There can be a sudden surge in demand for services in certain sectors. It is not just an industry, but you can also specialize in other areas including geography, service, and practice management.

Service Areas

You can also specialize in providing specific accounting services. This can include:

  • Accounting services
  • International control
  • Auditing
  • Financial planning
  • Taxation
  • Valuation
  • Litigation support

Each service can have multiple subdivisions. So, you should determine which niche offers the greatest returns and matches your areas of interest. Outsourcing accounting work to India can help you in focus on such higher-value tasks that generate greater revenues.


Bringing forth rich marketing experience in the accounting industry, Vishal blends his wealth of knowledge and creativity to educate accountants about the pressing industry issues. He is passionate about marketing and helps accountants scale their practice through his detailed write-ups.

Originally published Jul 14, 2020 06:07:45, updated Mar 31 2021

Topics: Accounting, Practice strategy

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